Built on Evidence. Driven by Ethics. Powered by Humans.
At Jinu Malana, we do not operate like a traditional agency. We are a specialized consultancy built on the belief that digital architecture requires scientific precision, not guesswork. Our workplace policy reflects our core commitment to logic, efficiency, and human value.
Science & Evidence Over Opinion
We are a data-first organization. In an industry often clouded by buzzwords and “best guesses,” we rely on the scientific method. Every strategy we implement—from Generative Engine Optimization (GEO) to Medical SEO—is backed by testing, data analysis, and measurable outcomes.
- The Rule: If you can’t measure it, you can’t improve it. We value hard evidence over hierarchy.
Human-Centric & Secular Environment
We value humans above all else. We operate as a strictly secular, meritocratic workplace that respects individuals for their skills, intellect, and character.
- Our Stance: We judge ideas based on logic and utility, independent of religious, political, or social dogma. We foster an environment where critical thinking is encouraged and where human well-being takes precedence over blind tradition.
Remote-First & Asynchronous
We believe that work is something you do, not a place you go. To maintain high efficiency and low overhead, we operate as a remote-first distributed network.
- Deep Work: We prioritize “deep work” blocks over endless meetings. We communicate asynchronously to respect everyone’s time and focus.
- Output Focus: We do not track hours; we track milestones. Performance is measured solely by the quality of the asset delivered.
Uncompromising Ethics (DMR Compliance)
Working in the healthcare sector requires a higher standard of integrity. We adhere strictly to the Drug and Magic Remedies (DMR) Act and global medical advertising guidelines.
- The Guardrail: We will never compromise a doctor’s reputation for a quick marketing win. If a strategy is technically effective but ethically gray, we do not touch it.
Lean Efficiency
We believe in skill over scale. We do not solve problems by throwing money or bodies at them; we solve them through automation, superior coding, and smarter architecture. We leverage technology (Zoho, AI, WordPress) to do more with less.
Join the Mission
We are always looking for collaborators who are self-starters, skeptics, and builders. If you value evidence, ethics, and autonomy, you belong here.
Disclaimer
Not a Medical Provider: Jinu Malana is a healthcare marketing technologist and digital consultant, not a medical doctor or healthcare provider. The information, strategies, and “PipGEO” frameworks presented on this website are strictly for digital marketing, search optimization, and business development purposes. Nothing on this site should be construed as medical advice, diagnosis, or treatment.
No Legal Counsel: While we specialize in ethical marketing strategies aligned with the Drug and Magic Remedies (DMR) Act and other regulations, Jinu Malana Consulting does not provide legal advice. Compliance landscapes change rapidly; clients are strongly advised to have all marketing materials and claims reviewed by their own legal and medical boards prior to publication.
Results: Case studies and past results (e.g., traffic growth, clinic expansion) are examples of previous success and do not guarantee future specific results. Marketing outcomes depend on market conditions, medical niche, and consistent execution.