Strategic Healthcare Consulting – Jinu Malana | Healthcare Marketing Architect

The Philosophy: Science Over Guesswork

Great healthcare brands are not built on “viral trends” or “gut feelings.” They are built on evidence. As a Healthcare Marketing Architect with 16 years of technical experience, I reject the “spray and pray” approach of traditional agencies. Instead, I operate on a core philosophy of Science and Evidence. Every strategy I implement is data-backed, ethically grounded, and engineered for measurable return on investment.

The Role: Your Fractional CMO

I do not just “take orders” for social media posts. I partner with your organization as a Fractional Chief Marketing Officer (CMO).

I bridge the gap between your medical expertise and market reality. I design the roadmap, oversee your vendors, and ensure your entire digital ecosystem—from patient discovery to appointment booking—functions as a single, unified machine.

Core Deliverables

The Growth Blueprint I design the complete digital architecture for your practice. This includes:

Audience Diagnostics: Understanding exactly who your patient is and how they search.
Tech Stack Integration: Connecting your WordPress website with Zoho CRM and marketing automation tools to ensure no lead is lost.
Asset Creation: Overseeing the development of high-value assets (videos, landing pages) that you own forever.

Regulatory Compliance & Ethics Healthcare marketing in India is a minefield of regulations. I act as your compliance shield.

DMR Act Adherence: I review all campaigns against the Drug and Magic Remedies (Objectionable Advertisements) Act, 1954.
Ethical Guardrails: We eliminate “red flag” terms (like “Guaranteed Cure”) and replace them with high-trust, compliant narratives that protect your medical license.

Multi-Location Expansion Systems Scaling from one clinic to ten requires systems, not just hard work.

I standardize your marketing operations so that launching a new branch (like The Vein Center’s expansion to Khar West or Tanzania) becomes a repeatable, “plug-and-play” process.

Vendor & Talent Management You are a doctor, not a project manager. I take the burden of managing designers, developers, and junior marketers off your shoulders. I ensure your team executes the vision perfectly, on time, and on budget.

Who This Is For

Medical Founders: Like Dr. Saurabh Joshi (Vein Center) or Dr. Manoj Johnson (Johnmarians), who need a partner to handle the business of growth.
Specialized Clinics: Institutions focusing on high-value treatments (Phlebology, Psychology, Addiction Recovery) where trust is the primary currency.
International Expansions: Brands looking to enter or expand within competitive markets like Mumbai or Canada.

The “Architect” Difference

I am not just a marketer; I am a technologist. With deep skills in WordPress, PHP, SEO, and Automation, I don’t just recommend strategies—I ensure they are technically feasible and built to last. Get started with the consultation by filling this Form.

Common Questions

What is the difference between a 'Consultant' and a 'Marketing Agency'?

An agency executes specific tasks (like running ads or posting on social media). As a Strategic Consultant, I act as your digital architect. I design the entire blueprint—aligning your technology, marketing channels, and operational workflows to ensure they work together to drive revenue. I don't just execute; I provide the high-level direction that ensures your agencies or in-house teams are effective.

Can you help us manage our existing marketing vendors?

Yes. A major part of my consulting role is auditing and managing third-party agencies. I act as your technical translator, ensuring your vendors are delivering actual value, adhering to medical compliance standards, and not wasting your budget on vanity metrics. I hold them accountable to the evidence.

We are planning to scale to multiple locations. How can you assist?

Scaling requires systems, not just hard work. I help you transition from 'person-dependent' processes to 'system-dependent' operations. This involves setting up centralized CRM architectures (like Zoho), standardizing patient communication workflows, and building a scalable digital infrastructure that can easily support new locations without breaking.

Do you help with hiring in-house marketing teams?

Absolutely. Relying solely on agencies can become expensive and inefficient as you grow. I help you identify the right roles for your clinic, write technical job descriptions, conduct interviews to verify skills (especially for technical roles), and train your new staff to manage your digital ecosystem internally.

How do you approach budget allocation for healthcare marketing?

I use an evidence-based approach to financial planning. We analyze your historic data to identify your most profitable treatments and highest-converting channels. I then build a budget strategy that cuts waste on low-performance areas and doubles down on what is empirically proven to bring in patients, ensuring every rupee spent has a measurable ROI.