Compliance-First Growth for Healthcare Brands
The Challenge: Healthcare is a “Your Money or Your Life” (YMYL) industry. Standard SEO tricks don’t work here—in fact, they can get you penalized. You need a strategy that prioritizes medical accuracy, ethical guidelines, and patient trust.
My Approach: I focus heavily on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). My strategies are designed to satisfy Google’s strictest quality guidelines while ensuring full compliance with medical advertising regulations.
What I Deliver:
- Medical Content Architecture: Silo structures that organize treatments and conditions logically.
- Doctor Reputation Management: enhancing the individual digital profiles of your key practitioners.
- Local Domination: Optimizing Google Business Profiles (GMB) for high-intent “near me” searches.
- Technical Health Check: Fixing core web vitals, schema markup, and crawlability issues specifically for medical sites.
Common Questions
How is 'Medical SEO' different from regular SEO?
Google classifies healthcare as a 'Your Money Your Life' (YMYL) industry, meaning it has much stricter ranking standards. Unlike regular SEO, Medical SEO requires a heavy focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). My approach ensures your content is medically structured and technically cited so algorithms trust your clinic with patient health queries.
What is Generative Engine Optimization (GEO) and why do I need it?
Search is evolving from 10 blue links to direct AI answers (like Gemini and ChatGPT). GEO is the process of optimizing your content specifically for these AI models. I implement specific protocols—such as 'llms.txt' files and Entity-First indexing—to ensure that when patients ask AI for medical advice, your clinic is cited as the source.
Is your SEO strategy compliant with medical advertising regulations?
Yes. I strictly adhere to an 'Ethical SEO' framework. I do not use spammy backlinks or 'black-hat' tactics that put medical licenses or ad accounts at risk. My strategy focuses on technical excellence, schema markup, and high-quality, evidence-based content that aligns with both search engine guidelines and medical ethics.
How do we track the results of our SEO campaign?
I don't just report on 'traffic' or 'rankings,' which can be vanity metrics. Using my background in marketing automation, I set up deep tracking to measure actual patient acquisition. We look at how many organic visitors convert into booked appointments in your CRM (like Zoho), giving you a clear view of ROI.
Do you help with Local SEO for our physical clinic location?
Absolutely. Local visibility is critical for patient footfall. I optimize your Google Business Profile (GBP) with specific medical categories, manage citation consistency across healthcare directories, and implement 'LocalBusiness' schema code on your website to dominate search results in your specific geographic area.
