Meta Ads, formerly known as Facebook Ads, are advertisements that businesses create to promote their products or services on Meta’s platforms. These platforms include Facebook, Instagram, Messenger, and the Audience Network, which extends ads to other websites and apps.
Meta Ads can appear in various places:
Facebook Feed:
Ads appear in the main feed as users scroll through their posts.
Instagram Feed and Stories:
Ads are shown in the Instagram feed or in-between user stories.
Messenger:
Ads can appear in the Messenger app, either in the chat list or within conversations.
Audience Network:
This includes other websites and apps that partner with Meta to display ads.
These ads can be displayed in different formats, including image ads, video ads, carousel ads (multiple images or videos that users can swipe through), and slideshow ads. The goal is to reach users based on their interests, demographics, and behaviors, ensuring that the ads are relevant and engaging.